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ENCOURAGING PROFESSIONAL MEDIA REPORTING

National Endowment for Democracy, December 2018 – November 2023

This project aimed to encourage professional media reporting in Serbia. Through daily media monitoring and bimonthly analytical reports, Fake News Tragač staff identified false or misleading content and inform citizens about the quality of key print, televised, and online media. The team reported offenses to Serbia’s media regulatory bodies in order to encourage professional media reporting and remedy the spread of false reporting and disinformation in the media. Also, it further promoted media accountability through its fact-checking workshop and training program for emergent journalists and media professionals.

Our team regularly monitored popular publications, broadcast stations, and portals that have become important sources of information in Serbia. Using professional tools for fact-checking and media analysis, the Fake News Tragač team of a chief editor and journalists identified instances of false or misleading reporting and published busting articles on the web platform fakenews.rs. Upon completion of the training, eight students in their final year of journalism were engaged to contribute to the weekly articles on instances of false and biased reporting.

In addition, once in two months, our team of researchers published a series of five thematic reports on disinformation and fake news trends in Serbia. The reports included an analysis of the media’s influence on political discourse, the spread of false information, and the quality of professional reporting and fact-checking.

Monitoring the elections... ENHANCING THE LEVEL...